|
 Speaker Series
Fritz Grutzner
What Story is your Brand Telling?
Using Archetypes to Build your Brand
In September, 2009, The New York Times Magazine ran a cover article highlighting the publication of CG Jung's Red Book, calling it "The Holy Grail of the Unconscious." This book formed the foundation of Jung's work on "archetypes," which can be thought of as universally shared ideas or stories that form the content of our collective unconscious.
Fritz Grutzner, president of the brand strategy firm Brandgarten, has been using Jungian archetypes to successfully build strong brand stories for nearly a decade. He will demonstrate how to use archetypes as a profound yet practical tool to build a brand's strategy and help you discover and tell your brand's most compelling story.
Date: Thursday, May 13
Cost: $15/members, $20/non-members, $5/students, $15/student non-members
Location: Midway Hotel
Time: 11:30 a.m. lunch served, 12:00 p.m. presentation begins
Menu: Taco Buffet; Refried Beans and Spanish Rice; Chips and Salsa
Jackpot & Prize Drawing: $40 - Must be present to win!
Register for this speaker
 Special Event
AAF Dubuque Scholarship Golf Outing
Join AAF on Saturday, June 26 at Lacoma Golf in East Dubuque. Tee times are available from 11am-2pm.
The event will include 9-holes, cart, raffle and a burger and brat dinner for $40 per person.
All proceeds from the event will benefit the AAF Dubuque Scholarship Fund. Each year AAF Dubuque offers a $500 scholarship to a tri-state college student enrolled at Loras College, Clarke College, University of Dubuque or University of Wisconsin-Platteville.
Register for this event.
|
|
 |
|
Five Area Entrants Announced as Winners of AAF District ADDY Awards
 Two Dubuque-area professional groups and three students were announced as District ADDY Award competition winners by AAF's Ninth District Governor Joe Mastroianni in early April.
The world's largest advertising competition, the ADDY Awards is a three-tiered national competition conducted annually by the AAF.
The five District ADDY winners from Dubuque, which include two professional entrants and three student entrants, are:
* Clarke College, Professional Gold ADDY Award for entry "Clarke College Summer School Campaign"
* Mission Creative, Professional Silver ADDY Award for entry "Art Market Dubuque"
* Ashley Hosch, Northeast Iowa Community College, Student Silver ADDY for entry "Anatomy of Type Poster"
* Anthony Noel, University of Dubuque, Student Silver ADDY for entry "Clapboard House"
* Evan Stickfort, Clarke College, Student Gold ADDY for entry "The New Neighbors"
The AAF District 9 is comprised of 14 AAF-affiliated clubs in Iowa, Missouri, Kansas, and Nebraska. In February, AAF Dubuque announced winners of its local ADDY Awards competition. These winning entries advanced to the AAF 9th District ADDY competition. The winning entries from the district competition will compete at the national level, with winners announced on Saturday, June 12 during the AAF National Conference in Orlando, Florida.
|
| |
|
New Swiss Graphic Design Exhibit
Glimpse into the inner workings of 21 leading Swiss graphic design studios and a wide range of media. Perusing the exhibit is free and open to the public Friday through Sundays, noon until 5pm at The Chicago Athenaeum at Galena, 601 S. Prospect St., Galena. The New Swiss exhibit is expected to be up until early June. For more information, call 815-777-4444.
|
|
 President's Message
As my brain fumbles to figure out which direction to take my last President's letter, I'm reminded by Dr. Seuss that sometimes you should just cut to the quick. "The writer who breeds more words than he needs, is making a chore for the reader who reads," he said.
So in the interest of brevity and easy reading, I will offer my thanks via bulleted list. As outgoing President, I give my thanks to:
- our members who sustain our club and inspire us to push forward;
- our committee volunteers and board members who are the brains and brawn;
- the employers who are supportive of their employees' involvement, especially the team leaders at Dupaco who have encouraged and supported me; and
- the businesses who support the club with donations, which enhance AAF Dubuque's offerings.
Get involved in AAF Dubuque. If you're not a member, become one. If you aren't an engaged member, maximize your membership and volunteer. You will most certainly get back more than you put in to it. After all, Dr. Seuss also said, "If you never did, you should. These things are fun, and fun is good."
Best of luck to the incoming board. Under the leadership of Ryan Brown, you are sure to accomplish great things! Cheers!
Jennifer Hanniford, President
563-557-7600 or jhanniford@dupaco.com
|
|
